As we can see, most people have 3 - 8 pairs of jeans in their wardrobe. shows that jeans are the most important items in the fashion must have list.
60% of people participate in this questionaire choose style/design as the most important factor to buy jeans, 23% choose comfort and 8% are brand minded. As for quality and price only concern 6% and 3% shows that as long as they can find good pairs of jeans with nice design and comfortable fit, the willing to pay the price
Levi's place the top rank for the most favorite brand, reaching 40% of the pie chart. While many other brands place 24%. Lee is number 3 with 18% of the chart
Most people choose basic dark jeans, while 26% choose vintage color and 18% choose light color. Multi color jeans are only choosen by 5% of the people in this survey.
Tapered bottom, Oxford bottom and low waist are three most favorite style
Affordable price range for most of the people is 400RMB to 700RMB. only 3% of them will pay premium price for jeans.
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