DEMOGRAPHIC----the early 20s
Age : 20-25 years old
Gender : Male and Female
Profession : College Students, Graduates
Education level : college graduate, university graduate, or post-graduate
Income : 3,000-- 10,000RMB per month
Marital Status : Single / married
PSYCHOGRAPHIC----the early 20s
Liberal， Socially Conscious， Fun-Loving， Cutting-edge， Trend Follower， Fashion Forward， Confident， High self-esteem， Self –interesting
Hobbies : partying, hang-out with friends, shopping, surfing onlone, online shopping
Age : 20-25 years old
Gender : Male and Female
Profession : College Students, Graduates
Education level : college graduate, university graduate, or post-graduate
Income : 3,000-- 10,000RMB per month
Marital Status : Single / married
PSYCHOGRAPHIC----the early 20s
Liberal， Socially Conscious， Fun-Loving， Cutting-edge， Trend Follower， Fashion Forward， Confident， High self-esteem， Self –interesting
Hobbies : partying, hang-out with friends, shopping, surfing onlone, online shopping
Sport : basketball, football, gym
Entertainment : movies, music, magazines, books
BEHAVIORAL ---the early 20s
Ø Pre-purchase
Ø Impulsive
Ø price-sensitive
Ø Online shopping
Ø Pre-purchase
Ø Impulsive
Ø price-sensitive
Ø Online shopping
DEMOGRAPHIC----the late 20s
Age : 26-30years old
Gender : male/female
Profession : lawyer, Elementary school teacher, the guidance director, civil servants.
Education level : University degree ,post-graduate
Income level: 5,000~15,000RMB/ month
Marital status: single, married, or married and have a little baby.
Age : 26-30years old
Gender : male/female
Profession : lawyer, Elementary school teacher, the guidance director, civil servants.
Education level : University degree ,post-graduate
Income level: 5,000~15,000RMB/ month
Marital status: single, married, or married and have a little baby.
PSYCHOGRAPHIC----the late20s
Conservative, Liberal, Conformist, Environment-friendly, Fun-loving
Family-oriented, Community responsibility, Scientific innovation
Trend follower, Develop the culture, Soulful, Perseveres, Confident,
Self-interesting, Self-esteem, Manner
Conservative, Liberal, Conformist, Environment-friendly, Fun-loving
Family-oriented, Community responsibility, Scientific innovation
Trend follower, Develop the culture, Soulful, Perseveres, Confident,
Self-interesting, Self-esteem, Manner
Hobbies : Theme party, hang-out with friends, shopping
Sport : basketball, football, gym, yoga
Entertainment : movies, music, magazines, books
BEHAVIORAL ---the late20s
Ø Brand loyalty
Ø Pre-purchase
Ø Brand loyalty
Ø Pre-purchase
Ø Credit card
Ø Impulsive
Ø Impulsive
O Online shopping
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