http://www.81qq.com/www/13/12601.html
Summary
The current world is experiencing a seriously financial crisis. As the context of globalization, almost all the country was involved. Maybe in China, the situation is seem better than other country, many people think the financial crisis is far away from us, but not exactly, every people should pay close attention to it , because the financial crisis has really influenced much to our lives.
Unemployment of fresh graduates of Chinese colleges and university is one of the most influenced problems. The oversupply of students first ballooned in 1999, when China erected a flurry of colleges in an effort to mint more of the scientists and managers it needed for a 21st-century economy. After 10 years later, now, it is the peak of the graduates, the number of university graduates will be reach 6,100,000, under the financial crisis the problem seem harder than before. it’s probably not what young people had in mind as they slogged through years of tough exams, buoyed by the new emphasis on higher education and the prospect of white-collar employment in a booming China.
The early 20s is the most important target group of jeans market. So the jeans market will be influence indirected. If the problem cannot be solved, it is impossible for them to cost much money for their hobby than before, and their purchase behavior will be changed a lot. They began to tight their package and cancel some unnecessary cost. For example the movie expense and have dinner at home instead of go to the restaurant like before. In addition the teenagers will be more care about the price and become more pragmatists.
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