Summary of most important factor in chossing jeans for 20-30 males and famales in Shanghai.

According to interview of 40 persons in shanghai about the jean preferences. We find jeans have become a part of their wardrobe. Although everybody has jeans, but the preference of jeans is different. When they perches jeans, the most important factor is the style and design. In addition, 40% people said their favorite jeans brand is Levi’s and over 50% people prefer dark color than other colors. About the style and design, low waist, trapered bottom and oxford button is welcomed by them, and over 70% person think 400-700RMB of one pair of jeans is the reasonable price they can accept.