How your jeans are made

Models walk the runway in New York Fashion Week. Show Japanese jeans brand, Evisu


Heidi Klum posses for German Brand, Rosner Jeans Advertising


Costo Jeans, a cheap jeans sold in supermarket in Illinois, USA


Jeans sale in Hong Kong, China


From the glamour fashion runway or worn by supermodels in advertising to supermarket and even cheap market in China, jeans are the most loved items in the world. Everyone have at least a pair of jeans in their wardrobes. However before display in the stores worldwide, jeans have to gone through a not so "glamorous" process ....


Started from a bulk of fabric
Jason Verro. owner of Bread Denim - luxury denim brand based in Los Angeles, USA


To the sewing process
Avissawella, Sri Lanka


Zhongshan, China
Workers finish 10,000 pairs a day


Finishing
Los Angeles, California
A worker at All American Wash, a luxury denim-maker, sculpts 3-D whiskers

Zhongshan, China

A worker uses a sanding machine to distress jeans


Zhongshan, China

A worker takes a break after night shift. The blue dust from the jeans is dangerous for the lungs.

Los Angeles, California

Jeans hang on a conveyor belt leading to an oven to give a worn look at All American Wash

Zhongshan, China

A child sleeps on a bed of denim while the mother works to sew pocket and button

Zhongshan, China

A worker carries finished jeans off the factory floor

Diesel Jeans Campaign

Diesel S.p.A. first started in Italy and their jeans spreed all over the world. Renzo Rosso is the owner and the CEO for this company and him must be very proud by his work. Diesel France ordered a great advertising campaign back in 2005 to ER 27 Agency. This advert won a silver award at Epica (europe’s premier creative awards).

“The influence of the financial crisis to china” from http://81qq.com,Dec.12,2008

“The influence of the financial crisis to china” from http://81qq.com,Dec.12,2008
http://www.81qq.com/www/13/12601.html
Summary
The current world is experiencing a seriously financial crisis. As the context of globalization, almost all the country was involved. Maybe in China, the situation is seem better than other country, many people think the financial crisis is far away from us, but not exactly, every people should pay close attention to it , because the financial crisis has really influenced much to our lives.

Unemployment of fresh graduates of Chinese colleges and university is one of the most influenced problems. The oversupply of students first ballooned in 1999, when China erected a flurry of colleges in an effort to mint more of the scientists and managers it needed for a 21st-century economy. After 10 years later, now, it is the peak of the graduates, the number of university graduates will be reach 6,100,000, under the financial crisis the problem seem harder than before. it’s probably not what young people had in mind as they slogged through years of tough exams, buoyed by the new emphasis on higher education and the prospect of white-collar employment in a booming China.

The early 20s is the most important target group of jeans market. So the jeans market will be influence indirected. If the problem cannot be solved, it is impossible for them to cost much money for their hobby than before, and their purchase behavior will be changed a lot. They began to tight their package and cancel some unnecessary cost. For example the movie expense and have dinner at home instead of go to the restaurant like before. In addition the teenagers will be more care about the price and become more pragmatists.

Recycled Denim Bags

Hot Noodle Denim, a Los Angeles-based handbag company, has created a fashionable cure for old pairs of denim with its new line of eco-friendly handbags made from recycled Levi’s Original 501 denim jeans.

Retail prices ranging from $25 to $65, Hot Noodle Denim’s handbags are affordable and make for great gifts.

Everything used to make each bag, from the denim to the clasps, straps, embellishments, and fabric detailing. With several styles, jean shades and accent colors to select from, Hot Noodle Denim offer something different for everyone. Some of the bags show off a funky, youthful aesthetic with jewels, chain pieces, and bright details; while others, have a more sophisticated approach to the denim handbag with leather accents and modern shape.

functional, stylish, well-designed, convenient and eco - friendly

http://www.hotdenimhandbag.com/

“Consumer caution dents market”from China Daily Jan 16, 2009,by wang wen.

While the global financial crisis is not directly affecting China's financial sector, but the consumer gloom is widely expected to hang over the economy for quite some time. Liu Fuyong, a veteran stock investor in Shanghai, He has already stopped taking taxis to save money and has cut down on dining out. Cao Shuai, 25, who works at an IT company in Shanghai,As a result, Cao has given up the personal trainer he hired every week, and buying luxury products is no longer an option. He has also had to wave goodbye to coffee at Starbucks, which he used to frequent twice or three times a week. The situation is just as grim at jewelry and accessory stores. Miao Xiaoli, a consultant at the Japanese-owned Jewelry Studio, which sells high-end rings and necklaces, said sales fell 10 percent in the peak season for jewelry stores. As a result shopping have already slowed down in Shanghai due to inflationary pressures and the knock-on effect of the global credit crunch. The fact that fears of worsening economic times ahead is prompting people to cut back is having a noticeable effect across many ways. The global financial crisis has worsened the already bleak outlook for shanghai.

How to Wear High Waist Jeans ---Look to Katie Holmes & Other Celebs

Other than chopping off her hair, Katie Holmes has been making other sartorially daring statements. This weak she was spotted in dangerously high waisted jeans.
Many fashionistas have been intrigued with the high-waist look that designers insist is ready to come back, but most people have been hesitant for several reasons.
For one, they feel awkward after adapting to hip bone skimming waist bands. Mainly, however, it’s a lack of confidence and confusion as to how its worn.
As with many fashion trends, we have celebrities like Katie Holmes to help guide us!
The gallery includes photos of other celebrities, including Katie Holmes’ style icon, Victoria Beckham and Scarlett Johanson, Fergie, Jessica Alba, Jessica Simpson and Mischa Barton who were just as daring to try the high waist denim look!

Your Chance to Reinvent Levi's Jeans-- Levi's Project 501 Design Challenge

Not everyone can cut and sew their luck as participants on popular design contests such as “Project Runway,” but now Levi’s has made it possible for both professional designers and designer wannabes to claim their way to fame with the Levi’s “Project 501 Design Challenge.”
Levi’s lets anyone in the U.S. redesign the 501 jeans and trucker jacket into his own fashion masterpiece, just as long as it embodies its brand spirit. It’s the so-called Project 501 community who will decide if the designer’s entry is trendworthy or trashy. The more rivet ratings you get the more chances you get in having your design produced and sold in Levi.com.
There’s not much complicated rules to join. You don’t have to be expert in any design software either. Just doodle and submit your original design before February 6 ends and start earning your own design spotlight.




References1. us.levi