Wednesday, March 18, 2009
Really Good Jeans
If anyone ever thought you couldn’t flaunt your best assets for a cause, they’re wrong. Fidelity is selling a chic pair of dark denim Belladonna BC Cross Your Heart jeans in response to Breast Cancer awareness month and are donating 10% of the proceeds to the Rethink Breast Cancer fund.
The $198 boot-cut pants have the iconic symbol for breast cancer on the rear pocket, stitched in a pale pink. The Fidelity brand has been spotted on the bums of celebs including Halle Berry, Demi Moore, Jessica Alba, Jennifer Aniston and Lindsay Lohan.
Fidelity is one of many designers encouraging shoppers to buy their brand to help spread awareness. Last October Trend Hunter featured Immortality’s “Goddess of Love” Jeans.
The $198 boot-cut pants have the iconic symbol for breast cancer on the rear pocket, stitched in a pale pink. The Fidelity brand has been spotted on the bums of celebs including Halle Berry, Demi Moore, Jessica Alba, Jennifer Aniston and Lindsay Lohan.
Fidelity is one of many designers encouraging shoppers to buy their brand to help spread awareness. Last October Trend Hunter featured Immortality’s “Goddess of Love” Jeans.
Love” Jeans. Check them out here:
“Goddess of Love” Jeans in Support of Breast Cancer
With October being Breast Cancer Awareness month, many retailers are donating percentages from the sales of their products to support the cause. This pair of Denim for Immortality Jeans come with pink Swarovski crystals on the back pockets. The price tag is $229 and fifty percent of the purchase wil…Make a promise and vow to join the fight against breast cancer by purchasing a pair of Belladonna Mid Rise jeans in its classic dark wash in versatile Imperial Denim for maximum fit and flexibility. They say its all in the details, well Fidelity & Rethink concur - exclusive "Cross your Heart" pocket stitch, pink & navy tailor tape on the inside waistband and a fabulously fun Fidelity Charm cluster. Proceeds go to Rethink Breast Cancer. Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is expanding support for the cause. Rethink has brought together some of Canada's leading scientists to develop a much needed research program focused on cultivating the talent of new young researchers. (fidelitydenim)
“Goddess of Love” Jeans in Support of Breast Cancer
With October being Breast Cancer Awareness month, many retailers are donating percentages from the sales of their products to support the cause. This pair of Denim for Immortality Jeans come with pink Swarovski crystals on the back pockets. The price tag is $229 and fifty percent of the purchase wil…Make a promise and vow to join the fight against breast cancer by purchasing a pair of Belladonna Mid Rise jeans in its classic dark wash in versatile Imperial Denim for maximum fit and flexibility. They say its all in the details, well Fidelity & Rethink concur - exclusive "Cross your Heart" pocket stitch, pink & navy tailor tape on the inside waistband and a fabulously fun Fidelity Charm cluster. Proceeds go to Rethink Breast Cancer. Rethink Breast Cancer is an innovative charity that reaches out to young people concerned about and affected by breast cancer. By taking a breakthrough approach to all aspects of breast cancer - medical research, support, public awareness and fundraising - Rethink Breast Cancer is expanding support for the cause. Rethink has brought together some of Canada's leading scientists to develop a much needed research program focused on cultivating the talent of new young researchers. (fidelitydenim)
Interactive Denim Jeans
Codes will conquer our daily life. This new french brand come up with new marketing idea that use 2D codes as a brand logo, which can be used to access additional information, videos, and even purchase goods from mobile phone.
HERE’S THE PRESS RELEASE:
Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”
Simple and glamorous: - The consumer can choose not only their jeans but their universe: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news….. - A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people… - Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.
DENIM CODE collections will be placed on sale via a multi-brand distribution network.
In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district
HERE’S THE PRESS RELEASE:
Levi’s invented jeans and Diesel turned them into a fashion item. Now DENIM CODE is taking jeans into the interactive digital communication era. DENIM CODE, the new French brand of jeans, has come up with a revolutionary concept consisting of making it possible to access an audio/video recording free of charge from a pair of DENIM CODE jeans.”
Simple and glamorous: - The consumer can choose not only their jeans but their universe: by snapshotting* the tag** with their mobile phone, they can watch video clips, listen to music, see films, watch programmes, listen to the news….. - A collection of over 200 different models for men and women enabling you to access the worlds of music, sport, films, video games or people… - Jeans are evolving in line with the times, thanks to the content of the denim code tag, which will be regularly updated.
DENIM CODE collections will be placed on sale via a multi-brand distribution network.
In April DENIM CODE STORE, a 180 sq.m. boutique and showroom, will be opening in Paris in the fashionable Etienne Marcel district
References1. denimcode.fr
2. m-trends.org
Rocker Attitude Denim Campaigns
As reported by Trend Hunter back in January, gorgeous Irish actor Jonathan Rhys Meyers has become the new face of the S/S ‘09 print campaign for denim brand Energie.
Better known in the USA for his role as King Henry VIII in Showtime’s “The Tudors,” Rhys Meyers rocks Energie’s clothes, footwear and accessories with style, cachet and lots of attitude.
Jonathan is an incredibly good-looking man who has already shown through his acting abilities that he can strike the right pose and bring a lot of ‘tude with it. I say, long live the king!
Better known in the USA for his role as King Henry VIII in Showtime’s “The Tudors,” Rhys Meyers rocks Energie’s clothes, footwear and accessories with style, cachet and lots of attitude.
Jonathan is an incredibly good-looking man who has already shown through his acting abilities that he can strike the right pose and bring a lot of ‘tude with it. I say, long live the king!
References1. collection.energie.it
2. trendnista
Massive Jean Ball Art
Visitors flock to see a huge ball made entirely of jeans in Xiamen, China. The exhibition is called “Fashion Slave” and every visitor has the chance to win 5 000 yuan or $625 US if they correctly guess how many pairs of jeans it took to make the gigantic ball. My submission is 1744.(GUSH Magazine)
References1. neatorama
2. gushmagazine
Blue Jean Candy
Why not spice up your jeans with Blue Jean Candy? The concept is to adorn your jeans with jewels, thus providing another way to express your individuality. Delicious!
References1. lexibags
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